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New Superbrand

A new report puts Encyclopeadia Britannica in the top ten among leading superbrands in the UK. I'm rather thrilled that knowledge bases such as this have made their way into the common consciousness -- supposing this means that people actually use the knowledge they find there :-)

My earliest memories of EB comes from my freshman college year when we learned to check facts in actual books. Yes, the Encyclopedia did contain an amazing amount of facts; sadly those facts hadn't been updated since the sixties. A minor problem for a historian checking dates, but I'm glad the internet edition is updated more frequently.


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jakobdrud
jakobdrud

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